The LEGO Organization History

The history belonging to the LEGO company begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to begin a business offering his wood made toys door to door in the town of Billund, Denmark. He referred to as his new business “Lego” — a combination of two Danish phrases, “leg godt, ” which meant “play very well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, branded a system to get coupling the plastic bricks that would later become often known as PROFANO “Automatic Capturing Bricks. inches The invention allowed LEGO to produce more diverse and complex toys.

Following that, LEGO extended its offerings and began to meet the needs of both children. It produced a line of “Minifigures” in the mid-1970s that incorporated human stats with posable arms, and in addition marketed earrings sets for the purpose of young girls.

One other expansion in 1979 saw the creation of LEGO Space sets, introducing astronaut minifigures, rockets and spaceships, amongst other popular themes. It happened in 1999, the LEGO Group entered the Star Wars market, lego stores use virtual data rooms launching establishes featuring the X-wing jet fighter and TIE UP Fighter.

For the reason that the company grew, it was required to increase its ability to introduce new products quickly and efficiently. To this end, it employed management agent Jorgen Vig Knudstorp.

He helped the business cut down on products on hand and reduce development time. This individual encouraged the corporation to build associations with important toy businesses, including Aim for, Wal-Mart and Toys ‘R’ Us.

This individual also released LEGO Choices, an online community where followers could fill in proposals for new Lego sets they will wanted to discover produced. This allowed LEGO to test the benefit of new concepts and gain feedback just before committing to them.

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